Ecologini by AmicoGiò ~ Rubberfever I Genietti Salva Natura
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Ecologini
Ecologini If there's an italian minifigures toyline wrapped in mistery this would be the one.
It came in stores in the 1990, following the 'ecologist' trend of toys like Capitan Planet but they weren't for sale, they were given as a freebie (one or two, depending on the store owner's generosity) if you spent a certain amount of money in the Amico Giò stores, one of the first franchising toy stores in Italy.

They were advertised on Topolino too, a weekly Disney comic magazine, helping to reach as many kids as possible.
The series is made up of 12 figures with a special power that helps the world's enviroment, each one wrapped in tiny cardboard boxes (ecological indeed) with a leaflet inside.

Box Front Box Back Advertisement


The leaflet says:
Ecologini
the nature-saviours little geniuses.
They eat noise and bad smell,
bad breath, laughing gas,
tossed plastic, abandoned paper.
They devour smog, override spray
you clean wherever you go if you take'em with you.

Leaflet front
Leaflet back

This is a complete names list and their description (which is worth noting that, in italian, ends in rhymes).
  • Traz
    I'm crazy for atrazine, I drink it in the morning
  • Can
    For me the empty cans are better than trouts
  • Smog
    The tastiest thing is the muffler's smoke
  • Scar&Bok
    The writings on the walls are a beautiful thing, we eat'em as a snack
  • Volt
    I devour with a smile the dead batteries
  • Puzz
    I scare away the urge to litter
  • Germ
    Even the invisible microbes are digestible lunches
  • Screen
    I suck up with the trombone the television's lies
  • Gorg
    I eat everything, as long as it's dirty and ugly
  • Smash
    I freak out the violent sport supporter
  • Trik
    It's very chic eat picnic remains
  • Sgurgl
    I dress lettuce with polluted water

Figures

What's the inspiration behind this line? It seems to be heavily inspired by Germs, a toyline of 12 rubber germs inside test tubes, all of them very colorful and depicting actual microbes and bacteria. You can read more at Bogleech or at the Dork Dimension.

After more than 20 years we have finally shed some light on this toyline, which its presence on the web was scarce to say the least.

Comparisons



Ecologini figures
Traz
Traz
Can
Can
Smog
Smog
Scar&Bok
Scar&Bok
Volt
Volt
Puzz
Puzz
Germ
Germ
Screen
Screen
Gorg
Gorg
Smash
Smash
Trik
Trik
Sgurgl
Sgurgl



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